sophies blog

  Sophie Miller Weekly Blog Post 1 - 4/7 - 4/11 This week in class, we worked on creating version one of our logos using Adobe Illustrator. It wasn’t super hard, but it was more time-consuming and tedious than I had expected. I had to relearn some of the tools since I haven’t used Illustrator like creating shapes and I also had to use the pen tool. I struggled the most with finding the right font because I didn't know how to add the front from my stylescape into Adobe Illustrator (which I ended up figuring out after my one-on-one meeting with Professor Brennan). I ended up with the first version I was happy with. One exercise we did in class was testing our logos in different size boxes: 4x4, 2x2, and 1x1. This was to see how the logo would look when it's small or needs to fit in tight spaces. My logo didn’t pass in any of the sizes, so I know I need to go back and make some changes. The font I used was too bold so when squeezed down into a smaller box it all kind of became one...

  This past week, we worked on creating our stylescapes, first on paper and then using a digital template in Adobe Illustrator. The goal was to gather and organize our best and favorite images that represent different aspects of what we want our logo to represent. We focused on five areas: colors, fonts, audience, typography, and my chosen descriptive words; loyal, thoughtful, and creative. Putting together the stylescape was a fun process because I got to see my logo really coming together for the first time. For colors, I picked my top 4 favorite colors, and for descriptive words, I picked my top 2 or 3 from each word. I was drawn to really similar fonts like STARDOM so a lot of my fonts have the same visual design. For the audience, I pulled stock images of celebrities, clients, and people interviewing me, all people who would potentially see my logo. Seeing everything come together on the digital template gave my vision life and gave me a better understanding of the overall dir...